The Evolution Of Digital Marketing In Social Media
Introduction Social media has come a long way from being a simple online networking tool to becoming one of the most powerful engines of modern digital marketing. In its early days, platforms like Facebook, Twitter, and Instagram revolved around connecting people, sharing updates, and earning “likes” or “followers.” Today, social media is no longer just about engagement metrics it’s about measurable results, lead generation, and business growth. Companies of all sizes now use social platforms as a direct pathway to acquire customers, nurture relationships, and drive revenue. This transformation marks the journey of social media in digital marketing: from likes to leads. The Early Phase: Social Media as a Popularity Contest In the beginning, social media was all about presence and popularity. Brands joined platforms mainly to build awareness, gain followers, and collect likes or shares. Success was often measured by vanity metrics how many people liked a post, retweeted content, or fol...